Sustainability was once a buzz word, today it is non-negotiable. In other words, it is no longer optional but a critical component of your business strategy. Businesses must ensure that their sustainability policies are filtered through the company’s culture and operations to meet commitments, and to meet the demands of employees and customers.

The PwC 2024 Voice of the Consumer Survey stated: “Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even as cost-of-living and inflationary concerns weigh”. The survey, which collected the perspectives of more than 20,000 consumers from across 31 countries and territories, found that almost nine-in-ten (85%) of consumers are experiencing first-hand the disruptive effects of climate change in their daily lives and are prioritising consumption that integrates sustainability focused practices.

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